Open New Space for Intercultural Interactions and Communication

As one of the most widely used and accessed technologies, media has played an important part in improving how various cultures connect and communicate. For example, with the introduction of technologies such as digital and android television, people from all over the world can watch and exchange ideas in real time. Media stations such as CNN, DW, and BBC, for example, can transmit the same piece of information to different parts of the world, ensuring that locals receive the information in their preferred languages. “Mass media increase our awareness of issues, although interpersonal sources serve to persuade us more directly” (Dodd, 1996)

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